Om Shanthi Yoga Studio’s
Brand Identity Design
Brand Identity Design
THE REQUEST
A new yoga studio located in a bustling city in Germany is looking for a unique, modern logo that reflects their brand and values.
Goal
The logo should be easily recognizable and memorable, suitable for use across a range of marketing materials, including the website, social media, and signage.
SOLUTION
The central element of the logo is The Lotus Flower, which depicts a person in a yoga pose, representing the practice of yoga and the human body in harmony. It shows one of the classic yoga poses,of ‘Padmasana‘ (Lotus Pose), and the seven petals represent the seven chakras in yoga. The Om symbol resonates with the studio's brand identity. The Lotus Flower, which depicts a person's body, shows a flowing, graceful manner, conveying a sense of movement and flexibility. It is simple and minimalistic, without excessive details, to convey a sense of tranquility and ease. Incorporated into the logo is the name of the yoga studio, written in a clean and legible font that has a modern and timeless feel with a touch of elegance.
